“How to Market and Promote Your Books Using Facebook and Twitter” — New Webinar by Jane Friedman on Aug. 16, 2012

Social media sites like Facebook and Twitter are some of the best options writers have to market themselves and their books. No matter if you’re trying to find a publisher, or your work is self-published/e-published, you need to gain attention for your work to sell books and make yourself a more valuable author. It’s with this in mind that we enlisted eMedia guru Jane Friedman to teach an intensive, all-new webinar on Aug. 16, 2012 called “How to Market and Promote Your Books Using Facebook and Twitter.”







The whole thing goes down at 1 p.m., EST, Thursday, Aug. 16, 2012. It lasts 120 minutes (2 hours). Each registration comes with access to the archived version of the program and the materials for one year. You do not have to attend the live event to get a recording of the presentation. In all WD webinars, no question goes unanswered. Attendees have the ability to chat with the instructor during the live event and ask questions. You will receive a copy of the webinar presentation in an e-mail that goes out one week after the live event. The answers to questions not covered in the live presentation will be included in this e-mail as well. Sign up here.


It’s essential for today’s authors to market and promote their work, and Facebook and Twitter are often considered critical to any marketing effort because of the sheer volume of their traffic and membership, plus the known impact on word-of-mouth marketing.

But how do you use either network without wasting your time and annoying all your friends and readers? How do you meaningfully impact sales without being unfriended, unfollowed, and tuned out?

The truth is that no two authors can use Facebook and Twitter in exactly the same way. You have to customize your approach. This all-new, two-hour intensive webinar offers professional principles, strategies, and insights that will help you develop a personalized action plan for using Facebook and Twitter as part of a meaningful marketing campaign, as well as part of your long-term platform growth.

Besides receiving instruction, all attendees are invited to ask as many personalized questions as they want of instructor Jane Friedman (155,000 followers on Twitter), all of which are guaranteed an answer. Sign up here.


  • The Triangle Model of social media use and strategy
  • The 4 key steps to participating on any social network
  • 5 ways to find your voice on Twitter and Facebook
  • The biggest mistakes people make on Facebook and Twitter that hurt their effectiveness
  • How to figure out whether to use your own Facebook profile or start a Facebook page
  • 3 essential steps for understanding Twitter, plus different models for using it
  • How to supercharge your social media effectiveness with a hub-and-spoke model for your online presence
  • How to modify your approach as your career grows (you can’t keep the same strategy forever)
  • How to set reasonable goals and measure your success against metrics that actually matter
  • The most helpful tools for analyzing your social media effectiveness
  • What metrics publishers are impressed by in an author’s online presence
  • Special considerations and advice for fiction writers and poets
  • How to be efficient with your social media involvement and prevent it from sucking away all your time

Using Facebook and Twitter isn’t about overnight success, but small steps and thoughtful strategy implemented over the long term. Learn an approach that works for your readers as well as one that you enjoy. Sign up here.


Jane Friedman is the web editor of the Virginia Quarterly Review and the former publisher of Writer’s Digest. She was an early adopter of social media who joined Facebook in 2006 and started tweeting in 2008. She has more than 155,000 followers on Twitter, thousands of subscribers on Facebook, and is active on a range of social networks, including Tumblr, Pinterest, and Instagram. In her role as web editor for VQR, she is responsible for the online marketing strategy of a National Magazine Award–winning publication. Find out more at JaneFriedman.com.


If you have questions about the program, or have any technical difficulties, please contact writingwebinars@fwmedia.com.


Sign up here.








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