If you want to find success as an author — whether through traditional publishing or self-publishing — you must make an effort to connect with other people. That’s the whole point of social sites like Twitter and Facebook — to connect with readers and writers. But fundamentally more important than social media is simply having a (free) comprehensive author website. That’s why we’ve enlisted eMedia professor and guru Jane Friedman to teach the webinar “Create an Author Website in 24 Hours or Less” at 1 p.m., EST, Thursday, September 20, 2012. The intensive class lasts two hours.
Speaking from an editor’s perspective, I can tell you that having a simple, neat website is absolutely essential. You must have something show up when people Google you or try to connect with you. All webinar attendees get to ask Jane as many questions as she wants, and no question goes unanswered. The event happens at 1 p.m., EST, Tuesday, July 2, 2013.
ABOUT THE WEBINAR
It’s indisputable: All authors must have their own website. It’s critical for effective marketing (online AND offline), as well as long-term career growth. Even unpublished authors can benefit greatly from establishing a starter site. Why? You work through the learning curve, you build online awareness, you make contacts in the writing and media world, and more opportunities open up to you.
This intensive webinar focuses on the simplest, most robust, and FREE tools to get a site up and running in a day or less—often in one evening! You don’t have to know any code, understand any technical jargon, or have previous experience with websites or blogs. You also don’t need to own your own domain or have hosting, although advice will be given on those issues.
While several different site-building options will be discussed, this session offers a step-by-step tutorial on setting up a site using WordPress—a best-in-class system that underpins 1 one of every 6 websites on the internet. WordPress is free to use, open source, and continually improving. Sign up for the webinar here.
WHAT YOU’LL LEARN:
- 5 simple services that help you create a codeless website, for free, in an hour or less (plus what services to avoid)
- Absolute must-have elements for every author site, even if you’re unpublished
- The difference between a blog and a website, and whether or not you need a blog
- How to get started with WordPress, either at WordPress.com or on your own domain
- What WordPress themes are best to use, plus what premium themes you might consider investing in
- Basic and free WordPress plug-ins that you need, plus how to extend the functionality of your site with more advanced plug-ins
- How to add multimedia to your site (audio, video, photos, etc)
- How to integrate social media sharing tools onto your site
- What site upgrades or additional features you might want that necessitate further investment
- An easy-to-understand explanation of domains and hosting (but you don¹t need to own a domain or have hosting to get started!)
- Common mistakes and pitfalls of websites and blogs
- When you should hire a professional designer or site developer, and how much you can expect to spend
- All these points and more will be answered in this nuts-and-bolts webinar about creating a model author website. Sign up for the webinar here.
Jane Friedman is the web editor for the Virginia Quarterly Review, where she oversees all online content, website development, and technical maintenance. She is also the sole developer and designer of her own website, JaneFriedman.com, which has won numerous awards and enjoys 50,000 unique visitors per month. Jane’s expertise on technology and publishing has been featured on NPR, PBS, and Publishers Weekly, and her social media presence is often cited as a model to follow in the writing community. Before joining VQR, Jane was the publisher of Writer’s Digest and spent two years as a full-time professor of e-media at the University of Cincinnati.
WHO SHOULD ATTEND?
- Writers who want to establish a new website from scratch.
- Writers who want to learn how to use WordPress to build a new website.
- Writers who have tried to use WordPress but need a tutorial.
- Writers who want to transition from a blog-only site, such as Blogspot or Tumblr, to a full-featured, long-term site on WordPress