Author Platform

5 Ways to Publicize & Promote Your Book

1. Start tweeting now! Or Tumblring, or whatever, and discover what feels genuine to you. My publisher is very active across multiple social media platforms and encouraged me to get involved well in advance of my book release, to explore what I was comfortable with and start making connections. I happen...

6 Tips To Resuscitate a Dying Author Blog

Maintaining an author blog is no cakewalk. So if your author blog is slumping, pat yourself on the back. At least you have a spine to slump! If you started your blog because you wanted to impress literary agents and editors with your ability to mobilize audiences, then you want your...

10 Tips on Guest Blogging and Blog Tours

Hosting guests and author tours on your own blog is a way to attract more readers to your site as well as introduce your guests to a new audience. As a blogger and author, you also have an opportunity to make special appearances from time to time, or to schedule a...

7 Best Practices for Building an Online Presence

1. BE CONSISTENT ONLINE - Blog every day or once a week or not at all. Establish the schedule for you and then stick to it. - Decide what you want it to be about - Writing, querying, kids, family? Guest column by Daisy Whitney, author of THE MOCKINGBIRDS, an NPR Best Book of...

Giving Back: How to Expand Your Platform Through Generosity

Building and expanding a platform is part of being an author in today’s market. Even if you’re not published, platform construction and maintenance help you cultivate a relationship with readers who will eventually buy your book. Social media provides an impressive toolkit for making this happen, but even in the era...

My Adventures in Myrtle Beach … and Dallas

I have been traveling a lot in the past few weeks, and have recently presented at writers conferences in both South Carolina and Texas. Both were a lot of fun. I am a huge advocate of writers conferences, and I still believe they are a great opportunity to meet publishing pros,...

What to Expect From Your First Book Tour

I’ve been so busy running around the country I've hardly realized it's been several months have elapsed since Crown published my book, Radio Shangri-La. Here’s a bit of what this first-time author has learned. First of all, let me say that I sent myself on the road. Most publishers these days...