1. The quality is poor. This means the writing stinks. The writer doesn’t command the language.
2. It’s sent to the wrong agent. Research your target agents and have a reason for contacting them.
3. The writer submitted too soon. This is my favorite one because it’s so true. Bad writers will get rejected because they can’t write and they just submit a thousand queries without spending any time learning how the process works and why it wors the way it does. But why do GOOD writers get rejected? Simple – Cricket just told you. They submit before the work is ready. The lesson here is to fine-tune a work and rewrite it, which I , for one, know how painful that can be.
Stay tuned for more discussions on rewriting.