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7 Best Practices for Building an Online Presence

Categories: Author Platform, Chuck Sambuchino's Guide to Literary Agents Blog, Guest Columns, Marketing and Sales, Platform, Social Networking and the Internet, Writer Platform.


Guest column by Daisy Whitney, author of THE MOCKINGBIRDS,
an NPR Best Book of 2010 that also got a starred review
from Publishers Weekly. It is released in paperback on Jan. 2, 2012.
Daisy is a new media producer, reporter, and internationally-known
Web show creator, and The Mockingbirds is her debut novel. She
believes in shoes, chocolate chip cookies, and karma. She lives in
San Francisco, and you can follow her writing blog and new
media adventures at DaisyWhitney.com.

 

 

1. BE CONSISTENT ONLINE

- Blog every day or once a week or not at all. Establish the schedule for you and then stick to it.
- Decide what you want it to be about – Writing, querying, kids, family?

2. PICK AND CHOOSE WHERE YOU WANT TO BE ONLINE

- You don’t have to be on all platforms. Do you want to blog, tweet, Facebook? All of them? Have them connected?

(In the middle of querying? Here are some helpful tips.)

3. DECIDE ON A PERSONAL CODE & STYLE

- I have a list of things I will and won’t tweet about and I keep that as a draft in my e-mail.
- Minimize tweets about book itself.
- Don’t tweet while you are drinking, don’t overshare.
- Be positive.

4.  DEVELOP A BRAND: THINK ABOUT WHAT YOU WANT TO BE KNOW FOR AND FOCUS ON THAT

- Your reputation online is real! It matters. It lives and breathes and you need to figure out what it is. Treat it delicately and carefully like you would a resume for a job and always put your best foot forward.
- Do not complain about editors, agents or other writers.
- Avoid negativity.
- If you don’t have something nice to say don’t say it. (Save it for texts or emails with friends or families!)
- Avoid chronicling your rejections.

(The term “platform” defined — learn how to sell more books.)

5. BUILD A COMMUNITY THROUGH REACHING OUT AND MAKING FRIENDS

- Comment on other blogs.
- Read their blogs.
- Find like-minded friends on Twitter.
- Reply to their tweets.
- Interact.

6. BE AUTHENTIC

- At the end of the day you need to be yourself. But your best self. And your most authentic self. Inauthenticity can be spotted a mile away! Do your best to be true to who you are and to convey that in your online presence. You need to enjoy it!

7. KNOW YOUR LIMITS

- I had to pull back on blogging as it was impacting my day job and my writing.
- Writing is more important.
- The best thing for your online presence at the end of the day is writing your book.

 

Agent Donald Maass, who is also an author
himself, is one of the top instructors nationwide
on crafting quality fiction. His recent guide,
The Fire in Fiction, shows how to compose
a novel that will get agents/editors to keep reading.

 

Other writing/publishing articles & links for you:

 

Want to build your visibility and sell more books?
Create Your Writer Platform shows you how to
promote yourself and your books through social
media, public speaking, article writing, branding,
and more.
Order the book from WD at a discount.

 

 

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8 Responses to 7 Best Practices for Building an Online Presence

  1. lumistclaire says:

    I really appreciate #2 – as a fairly new blogger, it is easy to feel like I need to have presence on every single social media outlet available. Thanks for a helpful post!

    ~lumi
    http://mywhitecoatisonfire.com

  2. KYMatthews says:

    Thanks for the tips. I have been very impressed with the articles posted from you and this one is no exception. I have been thinking about how to get my work out there and getting noticed, doing a lot of research before I make up my mind. These tips were very helpful and informative. I am going to be using these tips from now on. You are greatly appreciated on my end.

  3. Thank you this was really useful as my online presence is something I have being thinking about a lot recently. Your post has helped me focus on exactly what I want to achieve. Happy New Year

  4. KarenLange says:

    Great tips! These are so important. I need to remember #7 this year. As you said, writing is more important. Thanks for the encouragement!

  5. I’ve found that consistency is important for building my audience. After a time, they expect to receive my posts at the appointed time.

  6. Thank you for the tips! I have been thinking about trying to increase my web presence.
    http://iandscofield.com

  7. Dar says:

    Very helpful and welcome suggestions to those of us beginning our web presence. Thanks!
    darlenebeckjacobson.com

  8. TC Avey says:

    Thanks! I’m going to use your suggestion for making lists.

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