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Author Archives: ChristinaKatz

Rule-Breaker’s Spotlight: Cheryl Strayed

May 25, 2012 | ChristinaKatz | Comments: 0

Was it a stroke of marketing genius or a happy accident? Even Cheryl Strayed herself doesn’t seem sure. But whatever it was, it worked—big time. Read more

50 Simple Ways to Build Your Platform in 5 Minutes a Day

December 12, 2011 | ChristinaKatz | Comments: 10

If you’re the kind of writer who prefers being read and selling your work as opposed to being an unknown starving writer (who doesn’t?), here are 50 quick, simple ways to launch your platform into action and climb your way to success. Read more

Write a How-to Article in 6 Easy Steps

September 6, 2011 | ChristinaKatz | Comments: 0

A how-to is written as a sequence—first you do this, and then you do this. The essential question the writer asks herself when writing a how-to is, “What happens next?” If you are about to embark on a how-to, start at what you consider the beginning, and just keep answering that question over and over again. Before you know it, you will have sketched out a draft of a how-to article. Read more